How To Capitalize On Holidays, Content Marketing-Wise
Should your brand commemorate holidays? Probably. (Though, needless to say, there should absolutely be a conversation about whether or not acknowledging every single one is necessary.) A simple graphic shared across social media is great., in most cases.
However, on the flip-side, you must also consider that other brands will also be publishing and posting celebratory messages. How can you make yours stand out? Choose a vivid, attention-capturing image and keep the copy short and sharp.
We also recommend penning a “preparation” blog post, a week or two before the holiday in question rolls around. For example, you can serve up interesting industry-relevant information and mold it to be applicable to a specific upcoming occasion, i.e. Mother’s Day, Father’s Day, Independence Day/July Fourth, etc.
Don’t use this as an excuse to merely plug your own products or services. Come up with something clever and genuinely useful and/or entertaining for your potential clients and readers. It needs to be click-worthy, too.
Bye, for now.