Why Defining A Messaging Strategy Is So Essential
No matter how charismatic, charming and clever you may be, you need to brainstorm and create up a clear and concrete strategy when it comes to messaging. Why? Because great branding rarely happens by accident.
Not only can this help you better loop in colleagues—in fact, we highly recommend that you work with them to develop said strategy—it can also encourage you to take a step back and examine what your short and long-term goals actually are, and, by extension, what you will need to do in order to achieve them.
That said, the number one reason why it is so vital to have (and to more or less stick to) a strategy boils down to the fact that not having a game plan tends to result in more errors, faux pas and missteps.
Things change. But it is easier to tweak a few small things than it is to desperately try to right a wrong that you didn’t see coming in the first place.
The bottom line is that developing a solid strategy is non-negotiable. So, do whatever it takes to make this happen.